Qatar Airways digital cabin crew member, Sama, has made her groundbreaking debut. As the first digital cabin crew in aviation history, this innovation brings an unprecedented blend of human touch and technological innovation to the airline industry, revolutionizing aviation storytelling.
The digital human crew debut took place during ITB Berlin 2024, an event celebrating innovation in the aviation sector. As a pioneering presence on social media, this Qatar Airways digital ambassador represents the airline’s commitment to blending cutting-edge technology with emotional engagement.
The Future of Aviation Takes Flight with Digital Engagement
Babar Rahman, Qatar Airways Senior Vice President of Marketing and Corporate Communications, stated, “Sama is not just a digital human; she’s a reflection of how we see the future of travel—personal, engaging, and deeply connected to the experiences that matter.”
Through her engaging Instagram presence, Sama Qatar Airways social media offers travel enthusiasts an insider’s perspective of life as cabin crew, sharing unique travel tips, personal layover anecdotes, and immersive views of some of the world’s most thrilling destinations. Follow her journey @SamaOnTheMove for an authentic digital travel experience.
According to Qatar Airways, Sama’s introduction on Instagram represents their vision “to blend human connection with technological innovation.” This strategic move demonstrates Qatar Airways’ dedication to humanizing its brand and creating experiences that resonate with its global audience.
Photo from Qatar Airways Press Release
Global Exploration and Connection
Whether she’s unveiling hidden treasures in Paris, sharing tips on tackling new cities or offering an insider’s view of life in the clouds, Sama showcases Qatar Airways‘ vast network of over 170 destinations in an engaging and innovative manner.
Her creative content encourages followers to explore new cultures, discover inspiring traditions, and view the world through her unique perspective. Join this digital journey and experience the future of travel storytelling by following Sama on Instagram at instagram.com/SamaOnTheMove.
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*Banner photo from Qatar Airways Press Release